Every November and December, salespeople around the world talk about “crushing it next year.”
But talk is cheap. What matters is the plan.
2026 will separate the serious pros from the wannabes. And it’s not really about timing or talent. It’s about who’s intentional enough to plan, track, and execute like a machine — all the while staying human, passionate, and unstoppable in the process.
So if you want 2026 to be the year you go from mediocre-performer to sales dominator, let’s lock in on exactly what that looks like.
And if you’re a sales leader, here’s where your team should focus their attention moving into the new year.
Coming Up: Join JLR’s FREE live masterclass to learn the exact cold calling framework that scaled a consulting firm from $10M to $120M in revenue.
1. Take Massive Action — Daily
Top producers don’t wait for perfect conditions. They act.
They pick up the phone, send the email, and follow up. And they PUSH.
Massive action is the cure for every fear, every plateau, and every slow month. Why? Because when you’re in motion, you control the game. And that momentum is everything. The numbers eventually bend in your favor because volume always wins.
But here’s something most salespeople never learn: massive action means tracking massive activity. After all, you can’t improve what you don’t measure.
So make 2026 the year of metrics. Track every sales move you make:
- Number of cold calls
- Number of conversations
- Number of emails sent
- Number of follow-ups
- Number of meetings booked
- Number of proposals sent
- Number of deals won
Then ask yourself weekly: What’s my conversion rate at each stage? What’s going great and what needs improvement? Where should I focus next month?
While most salespeople only measure results, the great ones measure activity. And when you measure activity, you can predict results with almost scientific precision.
RELATED: Why Cold Call Volume is the Great Divider in B2B Sales
2. Know Your Numbers — Know Your Power
While sales activity is critical, you really need a full 360° view of your sales funnel. That means getting obsessed with metrics like:
- Win rate: What percentage of opportunities turn into closed/won deals?
- Average deal size: Are your deals getting bigger or smaller?
- Sales cycle length: How long does it take you to close a deal?
- Follow-up rate: How often do you actually circle back on opportunities?
- Pipeline velocity: How quickly are leads moving through your funnel?
These metrics tell you exactly where to focus. They show you where you’re leaking revenue and where you can scale.
Too many sales reps blame the market or the product. But the truth is usually in the data. When you know your numbers, you can diagnose your sales health like a doctor reading an MRI.
And once you see the bottleneck, you can fix it — fast.
So again, in 2026 make sure you’re taking massive daily action and tracking the key metrics that flow downstream of those sales activities. In other words, shoot for quantity AND quality.
RELATED: Creating and Tracking Pillar KPIs in Your Sales Org
3. Master Tonality: Your Secret Weapon in 2026
In 2026, every buyer will have AI filters, spam blockers, and digital gatekeepers galore. But you still have one weapon no machine can match: your voice.
Tonality is the lifeblood of influence. It’s how you transfer belief, authority, and confidence through sound waves alone.
So in the coming months, practice speaking with conviction. Let your tone command attention. Slow down your pace. Inject curiosity. And to signal certainty, drop your voice at the end of sentences, instead of elevating your pitch, like you’re asking a question.
RELATED: How to Master Tonality in Sales
If we’re being honest, most cold calls fail because the sales rep sounds like every other rep: flat, monotone, totally forgettable. So remember that your tonality is what pierces through the noise. It’s worth getting right!
I see it all the time, the sales pros who master tonality can sell with half the words and make double the impact. Because people don’t just buy your product. They buy your energy, your belief, your rhythm.
So make 2026 the year you record your calls and analyze your voice. Ask yourself: Would I buy from me?
4. Leverage AI — But Keep It Human
AI is no longer optional in the business world. It’s now your analyst and co-pilot.
You have to use it to your advantage:
- Analyze call transcripts to spot buying signals.
- Automate lead research so you can spend more time selling.
- Use AI-driven CRM insights to know when and how to follow up.
- Automate administrative tasks that drain your selling time.
But here’s where I have to caution you: Don’t hide behind AI.
AI can help you send smarter emails and build better lists, but it can’t transfer belief… and it can’t truly care about your buyer. Never will!
Remember, selling is a human sport. You can use AI to amplify your humanity, but you can never use AI to replace it.
The best sales pros are becoming cyborgs in the best sense of the word: half machine when it comes to efficiency, 100% human when it comes to empathy. You have to have both!
RELATED: Precision Prospecting – Using AI to Nail Your ICP and Dominate in B2B Sales
5. Build Feedback Loops — Learn Relentlessly
The top 1% don’t just sell. They study, study, study.
- They record and review their calls.
- They ask managers for feedback.
- They look for patterns in their losses.
- They read sales books and attend workshops.
- They run drills until everything becomes second nature.
2026 is the year of radical self-awareness. Every “no” carries data. Every “maybe” hides an opportunity. And every “yes” requires you to double down on what worked.
So be sure you’re taking time each week to debrief your performance.
Ask yourself:
- Where did I lose control of the call?
- Did I ask enough questions?
- Was I speaking with confidence or desperation?
- Did I match my buyer’s energy?
- Did I make the next step crystal clear?
If you’re not improving every week, you’re slowly losing ground. Sales is simply too competitive to coast, especially in thriving markets. Remember that!
RELATED: The Momentum Machine – Scrap the Funnel for the FLYWHEEL
6. Set the Energy — and Never Apologize for It
High energy sells. Low energy repels. That’s one of my mantras, and you can take it to the bank.
Walk into every conversation with conviction that your product, your service, and you can make a measurable difference in that buyer’s life or business.
That means chin up, chest out, hungry to step in as a trusted advisor.
And don’t apologize for your energy or suppress it. When you believe deeply in what you sell, your energy becomes magnetic.
If you’ve ever heard a rep talk with passion, you’ve felt it — that spark that keeps you listening. That’s your north star. Bring that to every call, every follow-up, and every demo.
Because positive magnetic energy, more than anything else, is what moves deals forward.
7. Plan to Dominate — Not Just “Do Better”
Here’s a sad truth: Most people are out there just planning for survival. But winners plan for domination. It’s the difference between getting caught on your heels, or being ready on your toes for anything.
That means carving out time now to map your 2026 game plan:
- Define your revenue targets and reverse-engineer them into daily activity (seriously).
- Build a prospecting cadence that keeps your pipeline full year-round.
- Schedule quarterly reviews to recalibrate strategy and celebrate wins.
- Plan your personal growth — the books you’ll write, the workshops, the mentors.
Don’t just drift through another year. Architect it.
When January hits, you shouldn’t be guessing what to do next. You should be executing a well-oiled plan that’s already in motion.
That doesn’t mean that markets won’t change or that life won’t surprise you. You never really know what’s around the corner. But it’s always better to turn that corner battle-ready, head to toe, ready to take territory instead of lose it.
RELATED: Are You Active or EFFECTIVE in Sales? It’s Time to Trade Busy Work for Needle-Moving Activities
Final Words
2026 isn’t waiting for anyone. The reps who dominate will be those who believe bigger, act faster, and think deeper.
They’ll use AI as leverage, but never as a crutch.
They’ll track every move, every call, every KPI — because data is the new discipline.
They’ll speak with tonality that makes prospects lean-in.
And they’ll take massive, consistent action when everyone else is still planning.
So this is your moment to decide: Are you going to talk about crushing 2026? Or are you actually going to crush it?
You already know my answer.
Until next time…
Johnny-Lee Reinoso

